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CMA launches probe into Aviva’s takeover of Direct Line

An Aviva sign

The Competition and Markets Authority has launched a probe of the prospective acquisition of Direct Line Group by Aviva, with its decision due by 10 July.

The competition watchdog’s merger inquiry will run from today (14 May) until 29 May and is inviting comments on the transaction from all interested parties.

The investigation seeks to determine whether

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